Thank you! 

With the help of our generous customers we raised $250 for The Nature Conservancy of Idaho! From May 22- August 22 in store and online we gave customers  the option to donate when they purchased a pair of Proof frames. 132 People took advantage of this opportunity to give back. Thank you to everyone who donated!

 

What is the Nature Conservancy? We are so glad you asked!
The Nature Conservancy (TNC) is the leading conservation organization around the world working to protect ecologically important lands and waters for nature and people. In the past 65 years TNC have protected more than 119 million acres of land and thousands of miles of rivers worldwide. They have conducted more than 100 marine conversations project globally as well. The Nature Conservancy focuses on addressing threats to conservation such as climate change, access to clean water, ocean health, and everything in between.The Nature Conservancy of Idaho celebrated their first year of Earth Day in 1970, and have continued to make conserving our Earth an important aspect of our culture ever since!

The Nature Conservancy of Idaho specifically has been working for 50 years to help people connect with nature. They have worked in Idaho to help protect ecologically important lands and waters - from North Idaho, to the desert canyon lands of Owyhees, to grasslands of Yellowstone. The Nature Conservancy of Idaho's main focus is to create tangible results via land protection, policy initiatives, education, forest management, restoration, research, and more.

This May the Proof family went out to a remote area near Sun Valley, Idaho with TNC team to remove large sections of barbed wire fencing along Rock Creek Road. This project helped to remove hazardous boundary lines from wildlife. It specifically benefited the migration of the Pronghorns and Deer in the area.

Together, we helped save the wild places that are so important to us!